In this blog post we dive into the world of website and webshop development and share the most common mistakes companies make when building and managing their website. From pop-ups to auto-playing videos, we reveal the pitfalls you should avoid to keep your website user-friendly.
- Bad navigation
Confusing navigation can discourage and frustrate visitors, resulting in a higher bounce rate and lower conversions. A clear and intuitive navigation structure is essential to guide visitors through your website easily and help them find the information they need. - Bad mobile website
With the growing number of mobile users, having a website that doesn't display properly on smartphones and tablets a big turn-off. Visitors will quickly drop off if they have to zoom and scroll to view the content, causing you to lose potential customers and increase your bounce rate. - Long loading times
Studies have shown that visitors have little patience when it comes to loading web pages. Because let's be honest, if we have to wait a long time for a website, we will click on another one. A slow website can lead to lower search engine rankings, affecting your visibility and conversions. - Inadequate content
Low-quality content or content that is not relevant to your target audience can damage visitors' trust and deter them from returning to your website. Producing valuable and relevant content is very important to increase engagement and establish your authority in your field. - Insufficient SEO optimization
Not optimizing your website for search engines can lead to low visibility and difficulty being found by potential customers. By the most important SEO techniques By applying it you can improve your positions in search engines and more organic traffic lead to your website. - Auto-playing videos
Auto-playing videos or sounds can annoy visitors. Visitors often do not immediately know where this comes from. Always try to avoid this. Give visitors control over what they want to watch or listen to by giving them the option to play media manually. - Beware of too many different fonts and colors
Using too many different fonts and colors can reduce the consistency and professionalism of your website. Choose appropriate fonts and colors that match your brand and stick with them for a cohesive look. - Popups
Pop-ups can be effective at attracting visitors' attention, but too many pop-ups can be perceived as intrusive and negatively impact the user experience. Limit the use of pop-ups to only the most important and relevant moments, such as when leaving the website or after a certain period of inactivity. Always give visitors the option to easily close pop-ups.
With the right strategies and approaches, these mistakes can easily be avoided and your website can increase sales. Ready to take the next step? Contact us today and find out how we can help you make your website a success!