You only make a first impression with a website once. So you have to think about it carefully. This often starts with a web designer. But what is web design? And what does a web designer do? A web designer plays a crucial role in creating an attractive, functional and user-friendly site. But what exactly does a web designer do? Let's take a closer look.
1. The design and layout of the website
One of the most important responsibilities of a web designer is to design the visual aspects of a website. This includes:
- The layout
The way elements such as text, images, and videos are positioned on the page. - Color scheme
Choosing colors that match the brand and the customer's message. - Typography
Selecting fonts that are readable and attractive. - Imagery
Choosing images, videos, and other media that fit the style and purpose of the website.
At BEEZ we design websites that are not only visually appealing, but are also strategically constructed to engage visitors and make them take action. Because nowadays you can also create a beautiful website yourself. But a beautiful and converting website is often more difficult than you think.
2. User Experience (UX) and Usability
A beautiful design is nothing without a good user experience. Web designers take into account how visitors will use the website. This means:
- Navigation
Designing a simple and intuitive way to move through the website. - Responsiveness
Ensuring the website looks and works well on all devices, from desktops to smartphones. - Speed
A well-optimized site loads quickly and retains visitors. In addition, a faster website scores better in search engines.
3. Technical skills
Although web designers primarily focus on the visual aspect, it is important that they also have a good understanding of the technical side of web development.
- HTML/CSS
These are the basic languages used to code the structure and design of a website. It is useful to know what is practically feasible. - Content management systems (CMS)
Like WordPress, which allows customers to easily manage their own content. - SEO Principles: Ensuring that a website is optimized for search engines, so that it is more visible in search results.
4. Collaboration and communication
Web designers often work closely with clients, marketing teams, and developers. Good communication is essential to understand the client’s vision and translate it into a functional website. During the process, we stay in close contact with our clients to receive feedback and ensure that the website meets their needs and expectations.
5. Keeping up with the latest trends
The world of web design is constantly changing. New technologies, design trends and best practices emerge regularly. A good web designer stays up to date with these developments to ensure that their work remains relevant and modern.
A web designer does much more than just create pretty pictures. They combine creativity with technical knowledge to create websites that not only look good, but are also functional and deliver results. At BEEZ, we make sure that every website we design perfectly matches the needs of the client and their target audience.
Want to learn more about how a web designer can enhance your online presence? Get in touch. We're happy to help!