A brand strategy is a long-term plan for developing and positioning a brand in the market. It is a way to determine how you want to show the brand and what you want to convey to your target group. A brand strategy also includes how you want to grow the brand and how you want to maintain it. We often start with the brand strategy before we start with it website design or the development of this.
A brand strategy can help to differentiate a brand from other brands in the market and to strengthen the value and image of the brand. It can also help determine the brand's goals and target audience.
By thinking carefully about a brand strategy, you also ensure that a brand is consistent and that all marketing and communication efforts are in line with the story and identity of the brand. This can contribute to a positive brand experience among the target group, which in turn can lead to loyalty and repeat purchases.
For us, a well-thought-out brand strategy consists of two parts: a functional document containing the brand story, and a visual identity. It is important to regularly review and update the brand strategy to ensure it meets the changing needs and desires of the target group and the market.